It seems like such a simple solution. Raise your standards and voila! – more highly motivated and abundant clients. The answer may be simple, but the reality is more complicated. Let’s first look at where most of us holistic and spiritual professionals stand today in our business.
Unfortunately, most do not charge enough money for services and accept any unqualified client who will pay our undervalued rate. Then WE struggle to pay our bills. However, many holistic professionals are fearful of raising rates because clients will leave. What we need to realize is that these clients are not truly committed to their own well-being if they are not willing to pay fully for valuable expertise. They most likely don’t see the value in our services because think of all of the things this same person is willing to pay full price for (clothes, dining out, new car, vacation, etc.)
To make matters worse, most of us gave up a comfy paycheck to do the work we love . . . and now we’re running our dream business with sub-standard business practices compounded with an unwanted energetic match with our current clients!
It’s really a simple, but unfortunate equation. If you don’t know your true value, don’t maintain your standards and don’t price yourself according to your expertise, then you will continue to attract clients who are not serious about their healing, don’t invest in their wellness and don’t value your expertise.
And I guarantee that if you’re not holding to the best standards in your business, it is spilling over into the rest of your life as well. For years, I gave away my business expertise while practicing as a Spiritual Messenger. For example, a client would book an appointment with me to connect with Spirit about a relationship issue and the conversation would eventually turn to their career. During the session, I would guide them to start a business in alignment with their Soul Mission. Most likely, I would have told them how to monetize their mission as well.
Good for my clients – countless of them started and expanded successful businesses. Not so good for me – as my giving free advice was killing my business. When I came to the realization that I was giving away my business expertise for free or even at heavily discounted “bargain” rates, I became totally disappointed with myself.
That’s when I “saw the light”! The need for my expertise hadn’t changed – my clients still valued my knowledge and creativity and sought it out. So, something else (or someone) needed to change . . . and of course that was me. Why? Because it was at that moment I discovered that I did not value my expertise … or my time … or, at the end of the day, my financial obligations to my family.
Are you in the same place with your business? Are you giving away your expertise because you think you only must make at least enough to pay your bills? In essence, are you running your business from a mindset of lack? If you discover what I have discovered about the importance of maintaining standards in all aspects of your business (and your personal life), you will be able to shift your mindset to one of running your business from a place of abundance.
I invite you to envision your Wealth Grid: on the bottom axis are your prices (increasing to the right by higher prices) and on the left axis are your potential clients (increasing by clients willing to invest in their own health and wellness). As you value your work and increase your prices on the bottom axis, your quality of clients will increase on the left axis – making an abundant growth in your results.
In the short run, it might seem that a handful of low paying clients is better than taking a risk in raising your rates to match your expertise. Make an announcement to your existing clients that you will be raising your rates over time. However, for your new clients charge your new higher rate right away. Stand in the power of your rate and do NOT negotiate with yourself.
What do I mean by that? Let’s say, you announce to your new client that your rate is $200 per session. Before they can say anything, you jump in and say, “For you, I can do $100 per session.” Meanwhile, in her silence, the client was thinking to herself, “Wow, I thought the charge would be $300 per session – what a bargain!”
You will come to know how you can have your dream business and live your most satisfying life.
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