Many holistic practitioners invest heavily into updating their professional credentials. While it’s important to enrich your skill set, this isn’t necessarily the magic bullet that takes your practice to the next level of financial success.
My question to you is: How much certification training is enough?
The answer is simple. If adding one more modality does not deliver more committed clients, then it’s time to rethink how you are spending your resources (or time and energy). Attracting more clients often boils down to developing a targeted marketing plan. You already have great credentials. It’s time to get the word out about your amazing talent so that prospective clients know you are ready to meet their needs.
As a business owner, you are responsible for marketing your business and the Universe is responsible for ensuring prospective clients notice your advertising or listen to your Facebook live or read your email. The Universe cannot tap someone on the shoulder or whisper in their ear to pay attention to your message if you are not doing any marketing.
In other words, if you don’t tell people what you have to offer, why would they consider buying what you are selling? Marketing is a prelude to making a sale. If you are not marketing, could it be that you are afraid of sales? Is it possible that you are afraid of failure and afraid of success at the same time?
Marketing and Mindfulness
When you have a fear of failure, are you focusing your energy on past marketing efforts that did not increase sales? Conversely, when you have a fear of success, are you worried about future marketing efforts that have unknown results? Either way, you are not living in the present moment.
“When the fear of selling rears its ugly head, adjust your perspective and see yourself as the beacon that guides your clients to their greatest healing and success.”
Only in the present moment can you see that you are not selling a service but offering a way to help your client. In a recent sales training I attended, the teacher said, write down the word S E L L. Next, she said, change the S to H which changed the word to H E L L. She said that hell is most likely what the sales process feels like to her students. Her last instruction was to change the last L to P – creating the word H E L P.
This is an important mindset shift for a holistic business professional to think of the sales process as a stepping stone to helping others. The act of helping others is 100% in alignment with your healer nature. Therefore, you are not “selling” wellness, you are offering solutions that enable your clients to get well.
Could it be that you are already a brilliant practitioner and you have all the tools that can comfortably fit in your tool belt? In fact, adding that next modality might become a distraction. Whenever I am considering a new training, I check my internal guidance for an answer. If I receive the answer, “Stay in your lane”, I know that this is not the appropriate training for me.
Take Stock of Your Skills and Expertise
Before you consider your next certification program, I would invite you to take stock of how much you currently have to offer clients. Don’t be shy, don’t hide and don’t think you are showing off. Shout how wonderful you are to potential clients through targeted marking.
When the fear of selling rears its ugly head, adjust your perspective and see yourself as the beacon that guides your clients to their greatest healing and success. I would love to hear about your business dreams. Here’s your first opportunity to show off how awesome you are!